Norwich to celebrate winning Purple Flag for its nightlife

The success of Norwich’s nightlife will be officially recognised today when the city is nationally accredited with a Purple Flag.

Just as Blue Flags are awarded to top beaches and Green Flags to leading parks, the fine city has been given a “Purple Flag” from the Association of Town and City Management (ATCM) to show it offers an entertaining, diverse, safe and enjoyable night out in the city.

To secure the award, Norwich Business Improvement District (BID) worked with Norwich City Council, Norfolk police, pubs and clubs to improve the quality of entertainment and tackle any anti-social behaviour and crime arising from its nightlife.

The city secured the prestigious status in September, but today, it will receive the accreditation at a ceremony in the Assembly House.

Norwich is hosting the Purple Flag awards, which will also see Ashby de la Zouch in Leicestershire and Tralee in Ireland get the accreditations.

Coming on the day that Norwich’s Christmas lights will be switched on, the returning Tunnel of Light will be turning purple in celebration of the awards and Norwich’s new Purple Flag status.

Stefan Gurney, executive director of Norwich BID said: “Norwich BID has continued to work tirelessly to improve the city centre offer with the businesses and partners to ensure we are recognised as a national leader.

“The Purple Flag award reflects the hard work and dedication that all the partners have put in to make the city an amazing place to live, work and play.”

Sarah Walker, Purple Flag co-ordinator said, “There are now over 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation.

“The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together in a strong partnership, which we are seeing strong examples of across the country.”